Marketing the Unfamiliar: Building Trust in Health Tech I Katherine Sakovich

Katherine Sakovich I Direct-to-consumer marketing leader with over 15 years of experience in product marketing, digital brand strategy development, and execution.

Katherine previously served as Director at a digital agency, collaborating with brands such as Samsung, Danone, and Burger King. She has worked in product marketing for financial technology companies and has advised multiple consumer-focused startups on go-to-market strategies. Currently, she is the CMO at Mira, the first FDA- and CE-registered comprehensive women’s health monitoring platform, achieving 99% accuracy in clinical trials and recognized as the fastest-growing femtech company in the U.S. (Inc. 2024 ranking).

 
  • RESOURCE LINKS

  • https://www.miracare.com/

  • https://www.linkedin.com/in/sakovich-katherine/

SUBSCRIBE AND REVIEW under the hood x Le studio

Want to stay up-to-date on the latest episodes? Subscribe on  Apple Podcasts and Spotify and you’ll be the first to know when new episodes drop.

Help us craft a memorable and meaningful experience! Click here to leave a review.

Next
Next

Building With Purpose: Law, Entrepreneurship, and Empowering Founders I Lindsey s. mignano