Marketing the Unfamiliar: Building Trust in Health Tech I Katherine Sakovich
Katherine Sakovich I Direct-to-consumer marketing leader with over 15 years of experience in product marketing, digital brand strategy development, and execution.
Katherine previously served as Director at a digital agency, collaborating with brands such as Samsung, Danone, and Burger King. She has worked in product marketing for financial technology companies and has advised multiple consumer-focused startups on go-to-market strategies. Currently, she is the CMO at Mira, the first FDA- and CE-registered comprehensive women’s health monitoring platform, achieving 99% accuracy in clinical trials and recognized as the fastest-growing femtech company in the U.S. (Inc. 2024 ranking).
RESOURCE LINKS
https://www.miracare.com/
https://www.linkedin.com/in/sakovich-katherine/
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