Sustainability by Design: Crafting an Impactful Company
Tximista Lizarazu, CEO & Co-Founder of Fraîche, is a passionate sustainability advocate and visionary entrepreneur who is leading change in the food-tech industry from the bustling heart of New York. With a background steeped in success within France's clothing industry, Tximista ventured into the food sector with a mission to make a significant impact.
As the co-founder of Fraîche, Tximista is pioneering a fresh approach to in-office food experiences. At Fraîche, the mission is crystal clear: make sustainable eating the norm, ensuring it is easy, enjoyable, and accessible to all. The company achieves this goal by partnering with local, responsible food businesses, minimizing waste, and utilizing green logistics to ensure their footprint is as light as their delicious meals.
Tximista's entrepreneurial journey is enriched by a wealth of experience spanning strategy, operations, supply chain management, product development, and marketing. This unique blend of skills fuels his ability to overcome challenges, nurture brand development, and drive innovative product strategies in high-paced, dynamic environments.
Beyond business, Tximista's resilience and capacity to navigate the complex terrain of entrepreneurship have been nurtured by his involvement in sports. He thrives on constant learning and is energized by new goals, projects, and challenges that fuel his unwavering entrepreneurial spirit. Tximista is not just a leader but a visionary change-maker committed to making a positive impact on the world through sustainable practices and delicious food.
RESOURCE LINKS
https://www.linkedin.com/in/tximista-lizarazu/
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